In today’s highly competitive food industry, storytelling and branding are transforming traditional
Introduction: Redefining Poultry through Narrative and Branding In today’s highly competitive food industry, storytelling and branding are transforming traditional poultry products into immersive culinary experiences. Consumers now seek more than just nourishment; they desire connection, authenticity, and entertainment. Amidst this evolution, unconventional branding concepts such as the Chicken Zombie are emerging as innovative case studies …